G-SHOCK AND BODEGA DEBUT NEW DW5600 “ANYTIME & ANYWHERE” TIMEPIECE

G-SHOCK Joins Forces with Bodega to Create “Quintessential G-SHOCK” for 40th Anniversary.

G-SHOCK and Bodega, two renowned brands in the world of streetwear, have joined forces to bring a fresh new take on the “Quintessential G-SHOCK” DW-5600 timepiece. Developed to mark G-SHOCK's 40th anniversary, The DW5600BDG23-1 collaboration timepiece promises to be a must-have for fans of both brands.

As a follow-up to the DW6900 collab back in 2018, this second trip around the dial continues to highlight the qualities that have helped G-SHOCK stand the test of time decade after decade. Combined with Bodega's unique vision and design, which sees it as both an accessory and object, this timepiece has been transformed into a one-of-a-kind accessory that seamlessly weaves together form and function.

Whether you have a rotation longer than the hours in a day or you’ve never put on a watch in your life, the Bodega x G-SHOCK DW5600BDG23-1 sets out to appeal to the seasoned collector, the new enthusiast, and the people who just want to know when their break starts, making it a truly anytime & anywhere companion.

Grounded in the same design principles that the DW5600 has been known for since the beginning, this version is a shock resistant and water-resistant timepiece, which allows you to put it on and go without any worries of being thrown off schedule. But where Bodega really prided themselves was on how they left their mark, pushing the design forward without compromising its integrity.

Done in a smoke grey translucent resin, the watch’s strap and case perfectly accent its face which includes co-branding in a custom script, surrounded by a blue and red trim. But it’s when your visibility drops and the EL backlight glows that the collab comes to life in true Bodega fashion. The watch is finished off with a custom engraving with co-branding and graphics on the underside, in addition to an alternate woven strap with a first of its kind carabiner closure.

This project marks a new era in the partnership between G-SHOCK and Bodega and the Bodega team could not be more excited to be a part of this historic rollout in celebration of G-SHOCK’s 40th anniversary.

The DW5600 also includes shock resistance, 200M water resistance, EL backlight afterglow, 1/100-second stopwatch, countdown timer, and more.

The DW5600BDG23-1 model will retail for $170 and will be available for purchase starting Tuesday, February 21st at select retailers, gshock.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit g-shock.casio.com/us.

Stay tuned for Linger's fully interactive coverage of the debut at the 40th Anniversary Celebration party!

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