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Zalando and Copenhagen Fashion Week join forces for sustainable development in the fashion industry

Copenhagen Fashion Week is proud to announce its partnership with Zalando as strategic partner for the next three years. The two parties come together in their dedication to accelerate sustainability in the fashion

industry.




With Zalando and Copenhagen Fashion Week having committed to ambitious sustainability targets, the partnership is an exciting signal for the partnership ahead around sustainable change.


Zalando revealed their do.MORE strategy in October 2019 with the vision to be a sustainable fashion platform with a net-positive impact for people and the planet. One part of the strategy is to continuously increase ethical standards and by 2023 only work with partners who align with them. To this end, Zalando has made sustainability assessments mandatory for both its private labels and partner brands. Copenhagen Fashion Week unveiled its Sustainability Action Plan at the start of 2020, which announced its ambition to transition and develop into a pioneering, sustainable industry platform. Outlining targets across not only the event itself but also setting minimum sustainability requirements for all participating brands by 2023, the Sustainability Action Plan aims to push the fashion industry to implement necessary and comprehensive positive change.

Together, both Zalando and Copenhagen Fashion Week will align across these three year action plans in order to leverage impactful change together. "Copenhagen Fashion Week is incredibly pleased to announce our new partnership with a pioneering player like Zalando that shares our level of commitment to sustainability. Together with Zalando, we hope to send a powerful signal to the fashion industry, that it is possible to drive positive change if we dare to demand a high level of sustainability as a prerequisite for working together," says Cecilie Thorsmark, CEO of Copenhagen Fashion Week. "We are very proud to enter into a partnership with Copenhagen Fashion Week - a partner that shares our ambition to drive collective change towards sustainability in the fashion industry. Collaboration is in the DNA of Zalando and with more than 35 million customers in 17 markets across Europe and more than 3.000 brand partners on our platform, we want to use our scale and innovative technology to raise the bar and with Copenhagen Fashion Week, we have a strong partner in the European fashion ecosystem", says David Schneider, co-CEO of Zalando SE. The partnership between Copenhagen Fashion Week and Zalando will run from 2020-2023 and it commences as Copenhagen Fashion Week is preparing for the next edition of fashion week taking place 2-5 February 2021. About Zalando Zalando is Europe's leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to more than 35 million active customers in 17 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe's most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our goal is to become The Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet. About Copenhagen Fashion Week Copenhagen Fashion Week (www.copenhagenfashionweek.com) is the largest fashion week in the Nordic region held biannually in January/February and August. Each season, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across our global network to three days of shows, presentations and events alongside the two trade shows CIFF and Revolver. Sustainability is the core focus area for Copenhagen Fashion Week, striving towards making substantial changes to inspire and encourage the industry to take steps towards positive and responsible change. In January 2020, Copenhagen Fashion Week unveiled an ambitious three-year Sustainability Action Plan "Reinventing Copenhagen Fashion Week" presenting an innovative system of minimum sustainability requirements for brands on the official schedule to go into effect as of 2023.

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