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Xcel Brands, Inc. and Fashion Icon Christie Brinkley form Joint Venture

TWRHLL by Christie Brinkley to launch in Spring 2024.


christie brinkley

Xcel Brands, Inc. (NASDAQ: XELB) ("Xcel" or the "Company"), a media and consumer products company with expertise in livestream shopping and social commerce, announced today of its newly formed joint venture with supermodel, actress and entrepreneur, Christie Brinkley to develop TWRHLL, a lifestyle and apparel brand, for distribution in retail and livestream channels. Initial launch of TWRHLL is expected in the spring of 2024. Christie Brinkley will serve as the public face and voice of the brand, including appearing on broadcast and streaming services.


"I’m thrilled to partner with the team at Xcel Brands to collaborate and launch TWRHLL, a brand inspired by my many years in fashion and the timeless style of my home, Towerhill. We aim to focus on inclusivity and fun fashion," said Ms. Brinkley. "I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics. TWRHLL is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels."


"Christie is an icon, whose timeless elegance remains at the forefront of fashion," stated Robert W. D'Loren, Chairman and Chief Executive Officer of Xcel Brands. "She is the perfect partner for Xcel Brands, as we continue to build a dynamic roster of brands supported by vibrant personalities that drive our retail strategy and establish powerful connections to consumers through live-selling channels."


Xcel Brands is one of the largest apparel providers within the interactive TV market and is strategically investing in livestreaming technology platforms and partnerships. In addition to TWRHLL by Christie Brinkley, Xcel Brands owns C. Wonder by Christian Siriano, Halston, Judith Ripka and LOGO by Lori Goldstein brands. It also owns stakes in Isaac Mizrahi and Longaberger.  


About Christie Brinkley


Supermodel, TV, Film and Stage Actress, Christie Brinkley is also well known as an Entrepreneur with many businesses including Christie Brinkley Authentic Skincare, hair extension collection and an organic prosecco line. Internationally recognized, Christie Brinkley has appeared on more than 500 magazine covers worldwide. She is the author of two bestselling books, her most recent, "Timeless Beauty; Over 100 Tips, Secrets, and Shortcuts to Looking Great" which debuted on the New York Times Bestseller list. As one of the most famous Sports Illustrated Swimsuit Icons, Christie, 69-years-young, returned to the pages of SI Swimsuit in recent years, and proved that age is nothing more than a number. Christie is mom to two daughters, Sailor Brinkley-Cook and Alexa Ray Joel. Christie is also mom to a son, Jack Brinkley-Cook.

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