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SNEUM Launches its AW21 Menswear Collection

The minimalistic Scandi Style meets the Western Rodeo ruggedness.


The AW21 is an ode to the 70s rodeo cowboy scene and seeks to re-interpret some of the most iconic styles from that time to give them renewed contemporary appeal.


SNEUM partnered up with Cone Denim®, Greensboro, N.C. – one of the most renowned denim mills in the world – to develop an exquisite selection comprising jeans and jackets with curated trims, detailing and fit all centered around the 70s rodeo vibe.


The western shirt range features six different iconic western shirt styles that accentuate the quintessential design elements of the western shirt, such as the signature pointed yokes on the front and on the back, longer tails, dual chest pockets with pointed flaps, pearl-snap closures down the front placket, pearl-snapped cuffs etc. In addition, they have all been done using Scovill® Gripper® snap buttons recognized as “the original” western shirts’ snap button.


Shirts are all done using GOTS certified cotton pique fabric or the sustainable fabric Tencel.

A special range of trucker caps has been developed using upcycled from US dead stock caps, requalified by hand in Copenhagen, Denmark. The AW21 collection features a curated range of selected colors, customized logo patches and SNEUM’s signature golden leaves, that conjures up the quintessential design elements of the Trucker hat.


Be sure to check out our full editorial with SNEUM in the Spring 2021 digital issue!


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