The brand making waves in the hair care industry.
The U.S. brand FLEURIA Beauty is set to launch a groundbreaking luxury hair growth and repair serum that has the internet buzzing. Beauty influencers have dubbed FLEURIA the “Hermes of Hair Care” due to the brand’s exclusivity and commitment to quality.
FLEURIA’s new product is an organic serum that contains 31 plant-based oils and extracts. The brand states that a large percentage of the ingredients used in their serum is grown and harvested directly from the founder’s US-based organic farm.
“We try to grow as much of the ingredients as we can on my family farm,” says Seraphina de Fleur, the brand’s founder. “Anything we can’t produce ourselves, we source from abroad using high quality, organic, fair trade suppliers.”
The brand currently has a 20,000-person waitlist for their Active Botanical Hair Growth Serum. “It takes over 6 months to make one batch of our hair growth serum due to the labor-intensive process of cultivating and extracting the oils we use in our formulations,” says Seraphina.
Seraphina holds a Master of Science degree from McGill University and credits both her late mother and her indigenous roots as the inspiration for the brand: “My mother was an avid gardener and naturopathic practitioner. Born and raised in a small afro-indigenous community located in the Amazon rainforest, my mom grew up using plant-based medicinal recipes that have been passed down in our family for over 150 years. She taught me how to create and use my own formulations. So I guess you could say formulating plant-based treatments is in my blood.”
“I really wanted to create something special with this serum,” Seraphina adds. “I know it’s going to change lives.”
FLEURIA Beauty is a 100% minority woman owned and operated company. They produce the majority of their product ingredients on one of the only minority female owned and operated farms in Connecticut.
Not everyone will be able to get their hands on this miracle hair serum right away. Due to unprecedented demand, buyers will need to use a password to access the website on launch day. If you’re not on the waitlist, you’ll have to wait a bit longer before you can purchase this brand’s coveted serum.
“We’re issuing passwords on launch day that will be valid for only 48 hours,” explains Anya Mora, FLEURIA’s director of operations. “We’re doing this so that everyone on the waitlist has a fair chance to purchase our products.”
FLEURIA Beauty will launch their product line on January 10th, 2023 at 12:00 p.m. EST. You can get on the waitlist by joining FLEURIA’s mailing list via their website: www.fleuriabeauty.com.
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