Dovel & Luner Law Firm Announces Consumer Protection Lawsuit against Coppertone
Alleges the product’s labeling deceives consumers into thinking sunscreen is especially formulated for the face, when it really is not.
Dovel & Luner, a litigation boutique law firm, on Monday filed a federal class action
lawsuit against Beiersdorf, Inc. the company that makes Coppertone, on behalf of consumers nationwide who purchased Coppertone Sport Mineral “Face” products. The lawsuit alleges that the product’s labeling deceives consumers into thinking that the sunscreen is especially formulated for the face, when it really is not.
According to the lawsuit, Coppertone “Face” sunscreen “is identical to regular Coppertone Sport Mineral, which costs half as much. [Coppertone] is tricking consumers into thinking they are buying sunscreen lotion especially formulated for the face, when in reality, they just buying regular Sport Mineral sunscreen in a smaller—and far more expensive—bottle.”
The Complaint, filed in the United States District Court of Connecticut, alleges that Coppertone violated the consumer protection laws of numerous states, including California’s Unfair Competition Law and False Advertising Law.
“Labelling a sunscreen in a manner that suggests that it is especially formulated for the face when it isn’t is unfair and misleading,” said Simon Franzini of Dovel & Luner. “Plaintiffs brought this case to stop this misleading labeling and to compensate consumers who overpaid for Coppertone’s products.”
Get a glimpse of the compliant below: