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Copenhagen Fashion Week launches new digital universe

Updated: Aug 10


Copenhagen Fashion Week launches CPHFW72H, designed to stream this season's shows, talks, and events.  


This season, Copenhagen Fashion Week features 32 shows and presentations from a breadth of designers like Ganni, Stine Goya and Holzweiler. Beginning with a digital show on Monday 10 August at 10 am CET, Swedish brand Whyred inaugurates the new digital universe CPHFW72H celebrating 72 hours of shows, events and talks. Henrik Vibskov will officially close fashion week with a physical presentation to be livestreamed. 


The new universe CPHFW72H CPHFW72H - presented on copenhagenfashionweek.com - gathers this season's shows, talks and events all in one place to stream live. Copenhagen Fashion Week's digital advisory board consisting of Ganni founder Nicolaj Reffstrup, Moon CEO Martin Gjesing, Stine Goya CEO Thomas Hertz, Holzweiler creative director Susanne Holzweiler, Marimekko CEO Tiina Alahuhta-Kasko and Hope creative director Frida Bard has made this season come to life in an adaptive climate for the industry.


"We are very excited to fulfill the vision of a hybrid version of Copenhagen Fashion Week, meaning that anyone - whether in person or digitally - is able to access this season's 32 shows and presentations," states Cecilie Thorsmark, CEO of Copenhagen Fashion Week. 


A Covid-19 adapted fashion week

Although Copenhagen Fashion Week is able to host physical events, this edition of fashion week will naturally be adapted in compliance with the Covid-19 health and safety measures. 


Furthermore, in order to make it possible for all brands to still partake in Copenhagen Fashion Week, this season there have been no rules dictating show format. The result is a range of installments - pre-produced and live - with everything from adapted runway shows, presentations, films, exhibitions, and installations. 


"We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," continues Cecilie Thorsmark. 


Lastly, since Copenhagen Fashion Week will be feeling the absence of several international editors and buyers this season, each designer on the show schedule will engage in a live Q&A with some of the most experienced fashion professionals in the world from the likes of Vogue Runway, Vogue Business, Forbes and WWD directly following their show. 



Small Talks - Big Conversations  

This season and climate give us the opportunity to engage in critical discussions that delve beneath the polished image that a runway can present. Hence, Copenhagen Fashion Week introduces "Small Talks - Big Conversations" - a string of important discussions delving into real, sometimes uncomfortable, topics crucial to moving forward. 


Stay tuned for the full programme featuring topics like "Anti-racist practices in the Scandinavian fashion industry" and "Working conditions for emerging designers," hosted by speakers such as Fanny Moizant, co-founder of Vestiaire Collective; Sara Maino, head of Vogue Talents; and fashion activist and professor Kate Fletcher.


Visit copenhagenfashionweek.com to see their schedule, talks programme and live Q&A's. Be sure not to miss our coverage of Copenhagen Fashion Week by subscribing to our July 2020 issue for full coverage access next week!

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