In love letter to NY Capsule Collection, campaign features Dressing For the Now in Luxe Fabrics from Italy.
CEO & Creative Director Ms. Aysha Saeed of AYSHA NY - is an american fashion designer and businesswoman of her eponymous New York based brand. AYSHA NY proudly manufactures in New York City‘s GARMENT CENTER, keeping the tradition of high-quality craftmanship alive and well in her hometown of New York City.
A high-fashion professional with impressive luxury design and production consulting projects at prestigious couture labels, DIOR, and Dolce Gabbana. Ms. Saeed worked as hand embroidery and production consultant for Dior while John Galliano was the creative director.
With a deep understanding and passion for the luxury market, Aysha’s desire to express her style led to the launch of AYSHA NY’s direct to consumer brand 4 years ago. Her accolades continue as she pivots from her niche market of businesswomen in power to elevating wardrobes for today’s current shutdown climate of Dressing for the Now. An accessible luxe lifestyle brand that includes designing for women’s true bodies, her current collection highlights an everyday luxurious style filled with glamour and feminine details.
Ms. Saeed mentions:
"The new creative direction of AYSHA NY luxe casual, yet chic collection is redefining what workwear looks like in our current state of being. The Only Pant is my favorite style made in 7 colors for 7 days of the week. It is so comfortable and versatile and can literally be worn all week long!"
The stunning fine Italian velvet “Only Pant” designed for the professional woman dressing for today’s lifestyle is the focus of her love letter to NY campaign. Her accessible chic “Only Pant” and collection is designed for the dynamic woman whose wardrobe can go from ZOOM meeting to evening cocktails. The chic Jogger Cargo Pant is an instant dressy + chic standout with 7 stunning jewel tone colors: ruby, champagne, sapphire, slay slate, tempting teal, onyx, and emerald. AYSHA NY Only Pant retails for $249 and is available at www.ayshany.com
In addition to the Only Pant, matching velvet zip jackets, tops, silk blouses and sumptuous winter coats compliment the capsule collection.
~When style is everything, AYSHA NY also provides expert, high-quality artisan craftsmanship and customization to ensure a perfect fit.